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Financial coach for women
  • Investing
  • Strategy
  • Mindset

Women were never taught how to build wealth.The Financial Thinking was created to change that.

A clear and modern approach to financial independence and investing, designed to help women feel confident, informed and in control of their financial future.

Laura Pulita, founder of The Financial Thinking
Laura Pulita, Financial Coach

The challenge

Many women spend years building careers, families and stability for everyone around them, yet still feel disconnected from their own financial future.

Not because they are incapable. But because nobody ever explained investing in a clear, practical and trustworthy way.

So they delay, overthink, and leave money sitting still instead of growing.

The Financial Thinking was created to change that.

The solution

The solution

  • Clarity.
  • Confidence.
  • Control.

If you've ever felt confused or overwhelmed by investing, you're not alone.

My approach combines structured financial education with applied neuroscience to make investing clearer, calmer, and more accessible.

By understanding both how money works and how emotions influence decision-making, women can develop the confidence, discipline, and long-term perspective needed to invest with clarity.

A structured approach to investing and financial independence.

What you can expect

Real advantages for long-term wealth

  1. 01

    A real 1-to-1 session included

    Not just pre-recorded videos and generic information. Every masterclass includes personal support, so you can ask questions, apply concepts to your own situation, and feel guided step by step.

  2. 02

    Learn how to manage emotions around money

    Fear, overthinking, procrastination, panic during market drops: these are often the real obstacles. The approach helps you build confidence and make calmer financial decisions over time.

  3. 03

    Investing explained in a simple, practical way

    No intimidating financial jargon and no need for a finance background. Complex concepts are broken down clearly, so you can finally understand how investing works.

  4. 04

    A practical strategy you can actually maintain in the long-term

    The goal is not "quick money" or complicated trading. It is building simple, long-term habits and investment strategies that fit into your real life and grow with consistency.

Smart Investing Masterclass

Inside the Masterclass

Investment principles

Understand risk, financial products, and the foundations of investing.

Building your strategy

Develop a clear, practical and sustainable investment framework through a personalised individual coaching session to discuss your goals and actions.

Why this approach works

Most financial education focuses on information alone. This approach combines financial principles with behavioural understanding, helping turn knowledge into action.

Sessions and programmes

Understand. Invest. Stay consistent.

Personalised 1:1 Financial Guidance

One-to-one sessions built around your own financial goals, for women who want personalised guidance and a clear place to start. You leave with more clarity, more confidence and a strategy that fits your situation. €50 per hour.

€50per hour
Book a session

Smart Investing Masterclass

A structured programme on the fundamentals of investing: risk, financial products and the foundations underneath them, how to build a sustainable strategy, and the decision-making habits that help you stick to it. For women starting out or wanting a clearer framework. Every masterclass includes a real one-to-one session.

from €369
Ask about the next dates

Focused Financial Workshops

Short sessions on one specific topic, with the fundamentals of investing explained clearly. A good way in if you want to learn without committing to a full programme.

from €25
See upcoming workshops
Book a 1:1 session

Pick a time that suits you

A personalised session with Laura, built around your own goals. Choose a day and time and your booking is confirmed straight away.

Session
1:1 financial guidance
Length
60 minutes
Price
€50
Where
Algarve or online

Prefer to talk first? Message on WhatsApp

Seminars and workshops

Upcoming

From the seminars

What women say

I recently attended Laura's seminar on Financial Independence, and it was truly inspiring. She presented complex financial topics in a clear, practical, and engaging way. I left feeling empowered and with concrete steps to improve my financial freedom. Highly recommended her seminars!

Doreen Barca-CysiqueFacebook recommendation, October 2025

I recently joined Laura's seminar on building financial independence and found it really useful and practical. She's truly driven and compassionate about supporting women, and her dedication is inspiring. Thank you, Laura, for the work you're doing to empower others!

Mykim PhamvuFacebook recommendation, October 2025

Laura is very friendly and approachable, she has a great way of explaining complicated subjects in an easy precise manner.

Marika KnowltonFacebook recommendation

I attended Laura's financial independence seminar. It was very informative and useful. The sessions are well organised and timely.

Louise ToddFacebook recommendation, October 2025

Been to a session with Laura? Leave a review on Trustpilot

Laura Pulita, founder of The Financial Thinking
Founded by Laura

I am an Applied Neuroscience and Financial Coach, with a background in banking and investment.

Most people don't struggle financially because they lack information, they struggle because of behaviour.

The Financial Thinking helps women build clarity, confidence, and disciplined long-term investment strategies through a structured and neuroscience-informed approach.